After launching the artificial intelligence-based brand engagement platform called JioInteract, Reliance Jio is now betting big gamification in India. The company has partnered with Screenz. For those unaware, Screenz is a known platform for “entertainment-based interactivity” used by top broadcasters globally.
The partnership will add to Jio’s existing platform for gamification and aims to make Jio Screenz the largest platform. It is also claimed to be the only integrated providers of entertainment-based gamification in India.
This platform will help broadcasters and publishers to create engaging content. It will also provide increased engagement and new advertising opportunities for them. “Industry experts believe that this dual-screen experience is the next game-changer and will redefine passive advertising on television and mobile,” claims Reliance Jio.
What can the Jio Screenz platform do?
*Jio Screenz Platform allows a real time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show
*It provides an easy to use Content Management System (CMS) that enables broadcasters to design, create and launch interactive engagements
*This can be enabled on any digital App using SDK with support on Android, iOS and Jio Kai-OS.
*To ensure a continuous learning and feedback loop, it supports rich data reporting and creates unique profiles for each user for enabling targeted advertisement. It also support popular social media sites like Facebook, Twitter, etc.
This is the second such innovative brand-engagement platform launched by Jio in the last few days. Last week, Jio announced the launch of the world’s first artificial intelligence-based brand engagement platform called JioInteract.
JioInteract not just lets you make video and audio calls to bot-powered celebrities but also will soon include features such as video call centres, video catalogue, and virtual showrooms. The service can also be used as a tool for promoting movies. There is also a share button using which you can share your video experience with others.